We want you to make the most of your OOH experience, these are some FREE tips about how to create artwork that will make you stand out from the rest.
Get the most from your Billboard
Get Your Story Straight!
First things first, ask yourself
Do you have a story?
Keep your message short and direct bearing in mind that on- lookers are passing by so your message must be easy to pick up.
Less Is More.
"Less is more" - This is a saying that has been used in many fields time and time again, be it fashion, branding or adverts... well the same principle applies here.
One clear image and a large clear typeface will make your billboard stand out from the rest while getting your message and brand across.
When it comes to typeface, you will only ever need to use TWO types, thus ensuring contrast, creativity and simplicity, plus it is much easier for someone to read while driving by.
Do You Know Your Audience?
In order for you to hit the 'nail on the head' with a great advert, first you must know the following;
Are you trying to solve a problem?
Does it evoke an emotion? Or fulfil a need?
Sometimes consumers aren't aware of what they need until they see a huge billboard with all the right SIGNS!
Storytelling in 7 Words
Humans are terrible at remembering facts, but great at remembering stories.
Your billboard must be able to tell a story. Easy enough right? but there's a catch.
Most people don't have the time to read and digest a long story. Each passerby is only going to give you about 5 seconds of their day. Your task is to capture them and deliver your message within this span of time. A general rule of thumb is to use 7 words or less. It is extremely effective and much more memorable this way.
BRIGHT colours attract a lot of ATTENTION, even more when they are CONTRASTING colours!
Incorporate this into your artwork and you will make a memorable billboard.
Test Your Idea.
When it's all said and done, a good way to test if your design works, is to show it to someone from a distance for 5 seconds. Take it away, then ask them: "What was the ad about?"
If they answer correctly, it's confirmation that your design works!